Facebook insights12/31/2023 The definition of an Engaged User has long been confusing to page admins. Hover over People Engaged to get a definition of the data segment. If you aren’t sure what a data set refers to, hover over the title and a definition will pop up. The most recent posts are still found at the bottom of the screen. Now, new graphs represent snapshots of your Page Likes growth, Post Reach and Engagement. You’ll recall the old Insights had an Overview screen as well. The Overview tab of Facebook Insights summarizes what's going on with your page. The new Insights are broken down into the following tabbed sections: This is Facebook’s way of showing you as much data as they can at one time. Immediately upon arriving at the new Insights, you’ll get an updated Overview screen. In the meantime, here’s what you can expect… Explore the New Overview Tab If it looks like it used to a month or more back, you don’t have it yet. If it looks like the example above, you have the new Insights. Keep reading to discover more… Access the New Insights Access the new Insights from within your admin panel.įrom your admin panel, the Insights box is located next to the Get More Likes box. Thankfully, Facebook has refreshed the web version of Insights to bring you clear data sets that are presented in easier-to-navigate graphs that are highly dynamic and customizable. Until recently, the bulk of that valuable data was accessible only through the export of clumsy, difficult-to-navigate spreadsheet files that often buried key metrics. What’s New With Facebook Insights?įacebook Insights has long been valued by successful marketers as a source of data that can help drive strategic marketing decisions. In this article, I’ll give you a tour of the new Facebook Insights and the data you’ll find there, so you’re better equipped to support your marketing goals with Facebook. Do you rely on Facebook Insights to track the performance of your Facebook page?Īre you wondering how the new Insights can help you refine your Facebook activities?
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